An advertiser may design an ad in which the visual portion is incongruent with or contradicts the verbal information as a strategy to:
A)gain consumers' attention.
B)confuse consumers.
C)distract consumers.
D)get consumers to engage in more simplistic processing.
E)distract consumers from the negative aspects of the product.

Question

Quizplus · Accepted Answer

The strategy of designing an ad with incongruent or contradicting verbal and visual information is commonly used to grab consumers' attention. The conflict between what is being said and what is being shown makes the ad stand out and captures consumers' interest. This technique is often used in ads that feature humor or surprise elements.

An Advertiser May Design an Ad in Which the Visual