Ad campaigns centered around the theme,"Pork,the Other White Meat" is designed to show consumers that pork is not all fat as some people think.These ads are using _____ to convince consumers that pork is as lean as chicken.
A)conclusion drawing
B)fear appeal
C)refutational appeal
D)humorous appeal
E)affective conclusion

Question

Quizplus · Accepted Answer

The "Pork, the Other White Meat" campaign is using a refutational appeal by addressing a common misconception (that pork is fatty) and providing evidence to refute it (that pork is as lean as chicken).

Ad Campaigns Centered Around the Theme,"Pork,the Other White Meat" Is