One disadvantage of test-marketing is that the results are usually difficult to communicate to management.
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Q1: If salespeople in a test market city
Q2: Test-market studies should be concerned with initial
Q4: When a new product fails in a
Q5: The most complex method of projecting test
Q6: It is usually necessary to use nine
Q7: Researchers need to consider several factors in
Q8: Market cannibalization is the percentage of target
Q9: A control method of test-marketing is a
Q10: Due to the similarities among Americans and
Q11: Expensive durable products are typically test-marketed before
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