Expensive durable products are typically test-marketed before national introduction.
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Q6: It is usually necessary to use nine
Q7: Researchers need to consider several factors in
Q8: Market cannibalization is the percentage of target
Q9: A control method of test-marketing is a
Q10: Due to the similarities among Americans and
Q12: Test-marketing is very expensive.
Q13: Calculating a ratio of test product sales
Q14: The average test-market requires about twenty-four months.
Q15: Cannibalized sales occur when consumers choose a
Q16: Test marketing allows an organization to conduct
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