A control method of test-marketing is a "minimarket test" in a small city,using control store distribution.

Question

Quizplus · Accepted Answer

A minimarket test is a type of test-marketing where a product is launched in a small city or town, and control store distribution is used to track sales of the product in test stores compared to control stores. This method helps companies to evaluate the potential success of a product before a full-scale launch.

A Control Method of Test-Marketing Is a "Minimarket Test" in a Small