Researchers need to consider several factors in selecting a test-market location.

Question

Quizplus · Accepted Answer

Test-market locations should be chosen strategically based on factors such as demographic data, competitive landscape, and accessibility. Failure to consider these factors can result in inaccurate test results and ineffective product launches. Therefore, researchers need to carefully evaluate potential test-market locations before making a final decision.

Researchers Need to Consider Several Factors in Selecting a Test-Market