Services
Discover
Homeschooling
Ask a Question
Log in
Sign up
Filters
Done
Question type:
Essay
Multiple Choice
Short Answer
True False
Matching
Topic
Business
Study Set
Exploring Marketing Research Study Set 1
Quiz 19: Editing and Coding: Transforming Raw Data Into Information
Path 4
Access For Free
Share
All types
Filters
Study Flashcards
Practice Exam
Learn
Question 21
Multiple Choice
____ is the technical term for items left blank.
Question 22
Multiple Choice
Assigning a "1" or "0" code where each number represents an alternate response such as "yes" or "no," is an example of:
Question 23
Multiple Choice
When a field interviewer records an impossible answer (e.g.birthdate: 1861) ,this means that the data need to be:
Question 24
Multiple Choice
All of the following are choices available when dealing with missing data EXCEPT:
Question 25
Multiple Choice
Kelsea is an interviewer and incorrectly entered respondents' choices on ten surveys.This type of error is called:
Question 26
True/False
A data sheet documents the location of each variable in a data matrix.
Question 27
Multiple Choice
Many researchers use a statistical process to provide an educated guess for missing responses in data based on the respondent's choices to other questions.Which method of dealing with missing data does this represent?
Question 28
True/False
The purpose of coding open-ended questions is to reduce the large number of individual responses to a few general categories of answers that can be assigned numerical codes.
Question 29
Multiple Choice
Assigning males the value of zero and females the value of one in a database to record the gender of the respondents is an example of:
Question 30
Multiple Choice
Which of the following need to be corrected as part of the editing process?
Question 31
Multiple Choice
The assignment of numbers to edited data is known as:
Question 32
Multiple Choice
When Arbitron has its own staff verify the accuracy of radio-station call letters (e.g.KMOX) to ensure that they are possible radio call letters in the geographical area of the respondent,this is an example of:
Question 33
Multiple Choice
The unedited responses from a respondent exactly as indicated by that respondent are referred to as:
Question 34
True/False
When a coding method produces more categories than are deemed important during a later stage of the research,the categories can be reduced to a smaller number of categories by combining categories.