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Exploring Marketing Research Study Set 1
Quiz 19: Editing and Coding: Transforming Raw Data Into Information
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Question 41
Multiple Choice
A collection of characters that represents a single type of data,usually a variable,is called a:
Question 42
Multiple Choice
A collection of related records is known as a:
Question 43
Multiple Choice
Valarie's job at a research firm is to transfer data from survey questionnaires to a computer file.Her job is:
Question 44
Multiple Choice
In creating coding categories for open-ended questions,the tallying of the replies to a small number of completed questionnaires for a question in order to create coding categories for that question is known as:
Question 45
Short Answer
When a phone survey tries to obtain the opinions of registered voters (who need to be age 18+),and the field editor finds an interview in which the respondent was only 17 years old,the field editor should ____________________ this survey.
Question 46
Multiple Choice
A data processing input device that reads material directly from mark-sensed questionnaires is called a(n) :
Question 47
Multiple Choice
Which term represents a computer terminology for a series of alphabetic characters (non-numeric characters) that may form a word and is used to represent text variables?
Question 48
Multiple Choice
A collection of related fields that represents the responses from one sampling unit is known as a:
Question 49
Multiple Choice
A survey question asked respondent how much of the Super Bowl they watched by asking them to check one of the four following choices: "all of it," "most of it," "some of it," or "none of it." How many dummy variables would a researcher need to dummy code this question?
Question 50
Multiple Choice
Which of the rules for coding has been violated by the following responses to a question about annual salary?
Question 51
Short Answer
When a field supervisor checks data at the end of each day that it is collected to catch technical omissions (e.g.missing responses to questions),this is an example of ____________________.
Question 52
Short Answer
The process of checking and adjusting data for omissions,legibility,and consistency is known as ____________________.
Question 53
Multiple Choice
Which of the following can be used if the researcher knows what answer categories exist before data collection occurs?
Question 54
Multiple Choice
Which of the following is an alternative to dummy coding using the values of -1 and +1 to represent two categories of responses?
Question 55
Multiple Choice
In test tabulation,what is the typical percentage of responses from completed questionnaires that a researcher will use to create coding categories?
Question 56
Multiple Choice
A researcher has assigned "1" to represent freshman,"2" for sophomore,"3" for junior,"4" for senior,and "5" for graduate student.These labels (i.e. ,freshman,sophomore,etc. ) assigned to the numeric code are called:
Question 57
Short Answer
When a research organization does the editing of its data using its own staff,this is known as ____________________ editing.
Question 58
Short Answer
A question on a survey that has not been answered by the respondent is called a(n)____________________.
Question 59
Multiple Choice
The idea that the coding categories applied to a given question should allow all possible answers to the question to receive a code is another way of saying that the coding categories should be: