________ refers to the actions of consumers directly involved in obtaining,consuming,and disposing of products and the decision processes that precede and follow these actions.
A)Buyer behavior
B)Consumer behavior
C)Marketing management
D)The marketing mix

Question

Quizplus · Accepted Answer

Consumer behavior refers to the actions and decision-making processes of individuals and households in relation to the acquisition, consumption, and disposal of goods and services. It includes factors such as consumer attitudes, perceptions, motivation, and preferences, as well as external influences like marketing messages, cultural values, and social norms. Understanding consumer behavior is critical for businesses to develop effective marketing strategies and meet the needs and wants of their target customers.

________ Refers to the Actions of Consumers Directly Involved in Obtaining,consuming,and