Personal and interpersonal determinants affect which step(s)in the consumer behavior process?
A)recognition of problem or opportunity
B)purchase decision
C)purchase act
D)each step in the consumer behavior process

Question

Quizplus · Accepted Answer

Personal and interpersonal determinants can affect each step in the consumer behavior process. For example, personal factors such as motivation or personality can influence the recognition of a problem or opportunity, while interpersonal factors such as social norms or opinions of others can influence the purchase decision or act. Therefore, any or all of the steps in the process can be affected by personal and interpersonal determinants.

Personal and Interpersonal Determinants Affect Which Step(s)in the Consumer Behavior