While marketing a new wireless phone,Mobile Media Corporation decided to skip the ________ stage of product development due to the expense of developing a limited production run,as well as concern over revealing product strategies to the competition.
A)concept development and business analysis
B)test marketing
C)product development
D)screening

Question

Quizplus · Accepted Answer

The stage of product development being referred to is test marketing, where a limited production run of the product is released to a specific market to gather feedback and assess its potential success. Skipping this stage can save costs and prevent competitors from learning about the product's strategies.

While Marketing a New Wireless Phone,Mobile Media Corporation Decided to Skip