Bloomingdale's wants to learn about its consumers' attitudes toward online purchases. There are numerous studies that are available about consumers and online buying, but Bloomingdale's believes its customers might be different from the usual online consumer profile, so they decide to conduct their own study. If Bloomingdale's were to use the available data about consumer attitudes, it would be using ___ data; however, if Bloomingdale's does its own study it would collect ______ data.

Question

Quizplus · Accepted Answer

The available studies about consumers and online buying are examples of secondary data. Bloomingdale's own study would involve collecting primary data through their own research methods. This is why the best choice is C)secondary; primary.

Bloomingdale's Wants to Learn About Its Consumers' Attitudes Toward Online