When working as a summer intern for a local retail store, Tiffany Lynn was sent to the library to look up data on population forecasts for the city of Dallas. The population information she found would be considered
A) primary data.
B) secondary data.
C) information data from syndicated research services.
D) secondhand data.
E) a primary database.
Correct Answer:
Verified
Q7: An overall plan for obtaining the information
Q15: Marketing research is best defined as
A) the
Q23: _ that are either accepted or rejected
Q31: Designing research procedures that produce reliable marketing
Q32: Data that are observed or collected directly
Q36: Secondary data cannot be obtained from
A) trade
Q59: _ data yields information that can be
Q61: Bloomingdale's wants to learn about its consumers'
Q62: Subscription services from firms such as Nielsen
Q67: Tiana knows her business has a problem
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