Subscription services from firms such as Nielsen provide marketing researchers with a good source of ____ data.
A) census
B) statistical
C) internal secondary
D) external secondary
E) primary
Correct Answer:
Verified
Q7: An overall plan for obtaining the information
Q15: Marketing research is best defined as
A) the
Q23: _ that are either accepted or rejected
Q31: Designing research procedures that produce reliable marketing
Q36: Secondary data cannot be obtained from
A) trade
Q57: If a marketing researcher is interested in
Q59: _ data yields information that can be
Q61: Bloomingdale's wants to learn about its consumers'
Q63: When working as a summer intern for
Q67: Tiana knows her business has a problem
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