Marketers use a variety of characteristics to segment markets they are interested in pursuing. When segmenting consumer markets, demographic variables are normally used. All of the following are demographic characteristics used by marketers to segment markets except
A)age.
B)social class.
C)family size.
D)hometown.
E)marital status.

Question

Quizplus · Accepted Answer

Hometown is not typically used as a demographic characteristic for market segmentation.

Marketers Use a Variety of Characteristics to Segment Markets They