Axe has been a successful marketer of men's body spray, deodorant, and antiperspirants and is a division of Unilever. Axe supports a variety of fragrances and releases new products, which are supported by marketing efforts including racy advertising spots and a company-owned YouTube channel. The individuals who purchase Axe deodorant or body spray for their own personal use represent Axe's _____ market, while retailers such as Target, Kmart, Walmart, and grocery stores such as Kroger represent the company's __________ market.
A)primary; secondary
B)consumer; business
C)primary; reseller
D)reseller; derived

Question

Quizplus · Accepted Answer

The individuals who purchase Axe deodorant or body spray for their own personal use represent Axe's consumer market, while retailers such as Target, Kmart, Walmart, and grocery stores such as Kroger represent the company's business market.

Axe Has Been a Successful Marketer of Men's Body Spray