Amanda's team is analyzing target markets for the company's new product idea. Her group is currently considering the different factors it should adopt to divide the market. A major part of this decision involves the customers' needs for, uses of, or behavior toward the product. At which stage of the target market selection process are Amanda and her team currently?
A)Step 1: Identify the appropriate targeting strategy
B)Step 2: Determine which segmentation variables to use
C)Step 3: Develop market segment profiles
D)Step 4: Evaluate relevant market segments
E)Step 5: Select specific target markets

Question

Quizplus · Accepted Answer

Amanda and her team are currently at the stage of determining which segmentation variables to use in dividing the market. This falls under step 2 of the target market selection process.

Amanda's Team Is Analyzing Target Markets for the Company's New