Aeropostale is developing a program to get to know its customers. Which of the following is not a reason why Aeropostale needs to understand consumer buying behavior?
A)Customers' reactions to marketing strategy can impact the firm's success.
B)All customers are the same when it comes to buying behavior.
C)A firm should create a marketing mix that satisfies customers.
D)It helps the marketer predict how consumers will respond to marketing strategies.
E)The marketing concept stresses that a firm should know its customers.

Question

Quizplus · Accepted Answer

All customers are not the same when it comes to buying behavior. Understanding consumer behavior allows a firm to create customized marketing strategies that cater to the specific needs and preferences of different customer segments. Therefore, it is important for Aeropostale to understand consumer buying behavior to ensure the success of its marketing strategies.

Aeropostale Is Developing a Program to Get to Know Its