Sofia is interested in joining Alpha Zeta Chi's sorority. She begins to shop at Renee's, a local store where the Alphas buy their clothes. She also asks her family for a new car because all the sorority members have new cars. In these instances, Sofia is influenced by
A)personality.
B)a reference group.
C)a consideration set.
D)a knowledge base.
E)a role conflict.

Question

Quizplus · Accepted Answer

Sofia is being influenced by a reference group, which in this case is the Alpha Zeta Chi sorority. She is looking to be a part of this group and is adopting their behaviors, such as shopping at Renee's and wanting a new car like the other members.

Sofia Is Interested in Joining Alpha Zeta Chi's Sorority