Procter & Gamble markets shampoo under several different brand names, including Pantene, Herbal Essences, Head & Shoulders, and Aussie. For shaving products, Procter & Gamble markets several different razors under the Gillette brand, including Gillette Mach3 and Gillette Fusion. They also use the Gillette name for shaving creams, aftershaves, deodorants, and body washes. Procter & Gamble is using _____ branding for the shampoo category and _____ branding for the shaving category.
A)individual; family
B)manufacturer; private
C)family; individual
D)brand-extension; private
E)individual; individual

Question

Quizplus · Accepted Answer

For the shampoo category, Procter & Gamble is using individual branding as they market their products under several different brand names. For the shaving category, Procter & Gamble is using family branding as they use the Gillette brand name for various shaving products.

Procter & Gamble Markets Shampoo Under Several Different Brand Names