Annie owns a Dell laptop computer. She uses the computer in class and her classmates can see the Dell logo when she uses her laptop. One of her classmates is looking to purchase a new laptop and asks Annie her opinion of Dell computers. Annie informs her classmate that she is satisfied with her laptop and recommends that her classmate purchase one, too. For Dell, Annie is exhibiting some of the benefits of
A)brand recognition.
B)brand equity.
C)brand insistence.
D)brand loyalty.
E)brand mark.

Question

Quizplus · Accepted Answer

Annie is exhibiting brand loyalty by recommending Dell computers based on her satisfactory experience with her own Dell laptop. This loyalty is helpful for Dell's brand equity, recognition and eventual insistence.

Annie Owns a Dell Laptop Computer