When Fitz and Isabel analyze the results from the recently completed test market to determine if any changes in the marketing mix are needed, they are in the ____ phase of the new-product development process.
A)idea generation
B)commercialization
C)test marketing
D)business analysis
E)screening

Question

Quizplus · Accepted Answer

Commercialization is the phase in the new-product development process where the product is launched and the company decides on the marketing mix. Analyzing test market results to determine if changes are needed in the marketing mix is part of preparing for and executing the commercialization phase.

When Fitz and Isabel Analyze the Results from the Recently