As Tara works on the prototype of a new action-oriented computer game, she is engaging in which phase of the new-product development process?
A)Idea generation
B)Commercialization
C)Test marketing
D)Screening
E)Product development

Question

Quizplus · Accepted Answer

Product development is the phase in the new-product development process where the actual product is created and tested. Tara is working on the prototype of a new action-oriented computer game, which falls under this phase.

As Tara Works on the Prototype of a New Action-Oriented