Lindsay's company plans to release a new version of its signature television set. This television will have more advanced features, including better sound quality and high definition. They plan to discontinue the older version once this newer version is launched. This is an example of a
A)brand extension.
B)aesthetic modification.
C)line extension.
D)product modification.
E)perceptual change.

Question

Quizplus · Accepted Answer

This is an example of product modification, as the new television set has more advanced features than the older version and the older version will be discontinued.

Lindsay's Company Plans to Release a New Version of Its