The pricing of Origins makeup, which is priced considerably higher than brands such as Cover Girl, Revlon, and Maybelline, is used to communicate ____, which is the company's primary pricing objective.
A)market share
B)product quality
C)status quo
D)profitability
E)cash flow

Question

Quizplus · Accepted Answer

The high pricing of Origins makeup suggests that the company's primary pricing objective is to communicate product quality, which is intended to differentiate it from lower-priced competitors like Cover Girl, Revlon, and Maybelline. The company may be targeting consumers who are willing to pay more for high-quality, natural ingredients and eco-friendly packaging.

The Pricing of Origins Makeup, Which Is Priced Considerably Higher