Olivia has been doing research for a smartphone manufacturing company. She has just been reviewing the results of several focus groups and has found that for customers, value is a function of the product's
A)price and quality attributes.
B)price and brand name.
C)price and durability.
D)quality and functional attributes.
E)quality relative to the quality of competing brands.

Question

Quizplus · Accepted Answer

The question implies that Olivia has found value to be a function of two variables based on her analysis of the focus group results - price and quality attributes. Therefore, option A (price and quality attributes) is the best choice. Other options are possible, but not supported by the information given in the question.

Olivia Has Been Doing Research for a Smartphone Manufacturing Company