Puma maintains a good deal of control over how its products are promoted, displayed, and sold. Because of this control, Puma would be appropriately described as the channel

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A channel captain is a member of a marketing channel (such as Puma) that exercises authority and power over the activities of other channel members. Puma's control over how its products are promoted, displayed, and sold indicates that it functions as a captain in its channel.

Puma Maintains a Good Deal of Control Over How Its