To prevent channel conflict, producers or other channel members may do all of the following except

Question

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Combining reseller markets can actually increase channel conflict by creating more competition among resellers for the same customer base. The other options listed are effective strategies for preventing channel conflict. Providing competing resellers with different brands can help to avoid direct competition, defining policies for direct sales can prevent conflicts over large accounts, negotiating territorial issues can prevent overlap and disputes among distributors, and providing recognition to important resellers can help to build loyalty and reduce conflict.

To Prevent Channel Conflict, Producers or Other Channel Members May