Alex is a sales manager for a wholesale auto parts company. To motivate his sales force to increase their sales to retailers, he has created a(n) _____ where he will give the salesperson with the most dollar sales in the next month a two-night stay at a nearby resort hotel.

Question

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A sales contest is a specific incentive program designed to motivate the sales team to achieve a certain goal or objective, typically by offering prizes or rewards to top performers. In this case, Alex has created a sales contest by offering a two-night stay at a nearby resort hotel to the salesperson with the most dollar sales in the next month.

Alex Is a Sales Manager for a Wholesale Auto Parts