CRM allows an organization to accomplish all of the following, except:
A) Provide better customer service
B) Make call centres more efficient
C) Complicate marketing and sales processes
D) Help sales staff close deals faster

Question

Quizplus · Accepted Answer

CRM is designed to simplify and streamline marketing and sales processes, and to help sales staff close deals faster. It also allows organizations to provide better customer service and make call centres more efficient. Therefore, complicating marketing and sales processes would not be a benefit of CRM.

CRM Allows an Organization to Accomplish All of the Following