Which of the following operational CRM technologies does the marketing department typically use?
A) Contact centre, Web-based self-service, call scripting
B) Contact centre, cross-selling and up-selling, Web-based self-service
C) List generator, opportunity management, cross-selling and upselling
D) List generator, campaign management, cross-selling and upselling

Question

Quizplus · Accepted Answer

The marketing department typically uses list generator technology for creating targeted lists of customers for campaigns, campaign management technology for managing and tracking marketing campaigns, and cross-selling and upselling technology for identifying and promoting additional products or services to customers. Option A includes call scripting, which is typically used by the sales department, and Option B includes cross-selling and up-selling, which is not exclusively used by the marketing department. Option C includes opportunity management, which is typically used by the sales department.

Which of the Following Operational CRM Technologies Does the Marketing