Kraft Foods of Canada is considering getting into the toilet paper business,which would be a new product for them to market.This strategy is known as:
A) product modification.
B) brand variation.
C) corporate repositioning.
D) product line extension.

Question

Quizplus · Accepted Answer

Product line extension involves adding new products to an existing product line, which is exactly what Kraft Foods would be doing if they were to enter the toilet paper market. The other options (product modification, brand variation, and corporate repositioning) do not accurately describe this strategy of introducing a new product.

Kraft Foods of Canada Is Considering Getting into the Toilet