In a commercial for Contac cold medicine,a construction worker was shown slogging through a rainstorm.He says he has to take Contac so he can get to work that day,adding "No work,no pay," revealing an anxiety about losing his job.Called the "slice of death" tactic,this is a demonstration of the use of:
A) emotional appeals.
B) humorous appeals.
C) fear appeals.
D) cognitive-avoidance appeals.

Question

Quizplus · Accepted Answer

The use of fear appeals is demonstrated by the construction worker's concern about losing his job and not getting paid. The "slice of death" tactic seeks to motivate behavior change by highlighting the potential negative consequences of not taking action (in this case, not taking Contac to alleviate cold symptoms and risking losing one's job).

In a Commercial for Contac Cold Medicine,a Construction Worker Was