Veronica engaged in an extensive information search process before buying a pair of shoes and obtained a lot of detailed information.Her friend Rachel bought the same pair of shoes,but obtained very little information before purchasing them.Veronica does not expect to be as happy with the product as Rachel.This is known as the:
A) blissful-ignorance effect.
B) familiarity-liking hypothesis.
C) looking-glass self.
D) disconfirmation hypothesis.

Question

Quizplus · Accepted Answer

The blissful-ignorance effect suggests that people who have less information about a product may have higher satisfaction because they have fewer expectations and are less likely to be disappointed.

Veronica Engaged in an Extensive Information Search Process Before Buying