As a customer's product knowledge continually increases,what typically happens to the amount of search conducted by the consumer?
A) It will continually increase.
B) It will continually decrease.
C) It will increase, and then decrease as the customer becomes more knowledgeable.
D) It stays the same.

Question

Quizplus · Accepted Answer

As a customer's product knowledge increases, they initially conduct more searches to gather information. Once they become more knowledgeable, the need for further search decreases as they feel more confident in their understanding.

As a Customer's Product Knowledge Continually Increases,what Typically Happens to the Amount