Some consumers make judgments about hidden dimensions of products from observable attributes,such as inferring that because a used car is clean and shiny,its mechanical condition is likewise of top quality.In this case,the clean and shiny exterior is a/an:
A) intrinsic attribute.
B) guarantee.
C) product signal.
D) warranty.

Question

Quizplus · Accepted Answer

The clean and shiny exterior is a product signal, which is an observable attribute that consumers use to infer qualities that are not immediately visible. In this case, consumers are inferring the quality of the car's mechanical condition from the appearance of the exterior. Intrinsic attributes are inherent qualities of a product, guarantees and warranties are formal promises made by the seller.

Some Consumers Make Judgments About Hidden Dimensions of Products from Observable