The basic idea behind the long tail is that:
A) marketers should pay more attention to its top 20% of customers.
B) marketers no longer need to rely on popular selling items to make a profit. Instead, they should offer more choices to consumers.
C) only a small percentage of people use online recommendation programs, therefore, marketers need to be cautious when implementing them.
D) consumers' evoked sets are becoming eroded because of too much choice.

Question

Quizplus · Accepted Answer

The basic idea behind the long tail is that instead of focusing on popular selling items, marketers should offer a larger variety of products to appeal to niche markets and consumers' specific interests. This allows for increased sales and profits through the accumulation of smaller, less popular sales rather than relying solely on a small number of popular items.

The Basic Idea Behind the Long Tail Is That