When an unhappy consumer appeals to the retailer for redress,this is termed:
A) voice response.
B) preference response.
C) private response.
D) second-party response.

Question

Quizplus · Accepted Answer

Voice response refers to the act of the unhappy consumer appealing to the retailer for redress by directly complaining or expressing their concerns to the company. This is the most direct and active response from the consumer and is the best choice for this scenario. Option B) preference response, C) private response, and D) second-party response are not applicable in this case.

When an Unhappy Consumer Appeals to the Retailer for Redress,this