Daniel is going through the checkouts at his local Maritime area Sobeys grocery store when he notices a new flavour of Trident gum.This is an example of a(n):
A) convenience item.
B) routine purchase.
C) loss leader.
D) impulse item.

Question

Quizplus · Accepted Answer

The scenario describes Daniel noticing a new flavour of gum while already in the checkout line, suggesting that it was not a pre-planned purchase. This indicates that the gum is an impulse item, which encourages consumers to make unexpected or spontaneous purchases.

Daniel Is Going Through the Checkouts at His Local Maritime