According to the expectancy disconfirmation model,a product that is promoted as being better than it really is will create problems with customers even if its innate quality is already high.This is true,however,only if the expectation falls outside of the zone of ________.
A) accommodation
B) alteration
C) abandonment
D) attachment

Question

Quizplus · Accepted Answer

The zone of accommodation refers to the range of expectations that customers are willing to tolerate based on their prior experiences with the product or service. If the product falls within this range, customers are likely to be satisfied even if the actual quality is not as high as promised. However, if the expectation falls outside of this range, customers are likely to feel disappointed and dissatisfied, leading to problems with the product. Therefore, if the product is promoted as being better than it really is, but still falls within the range of customer expectations, there should not be any major issues.

According to the Expectancy Disconfirmation Model,a Product That Is Promoted