Personal and interpersonal influences affect consumer purchasing decisions, NOT B2B decisions.

Question

Quizplus · Accepted Answer

Personal and interpersonal influences can also affect B2B purchasing decisions. For example, a company's decision to purchase from a particular supplier may be influenced by the recommendations of other businesses or individuals in their network, or by personal values and beliefs of decision makers within the company.

Personal and Interpersonal Influences Affect Consumer Purchasing Decisions, NOT B2B