Which of the following statements best describes primary data collection methods used by marketing researchers in Canada?
A) It can be used without alteration in most foreign countries because they are universal.
B) It may need to be adjusted when used elsewhere because some methods may not transfer.
C) It is completely unusable anywhere else because it is based uniquely on the use of English.
D) It will have become outdated and will need significant improvement.

Question

Quizplus · Accepted Answer

Primary data collection methods used by marketing researchers in Canada may need to be adjusted when used in foreign countries because some methods may not transfer. Cultural differences and language barriers may affect the validity and reliability of the data collected using these methods. Therefore, researchers need to adapt their methods to suit the specific cultural and linguistic contexts of the countries they are studying.

Which of the Following Statements Best Describes Primary Data Collection