A basic building block of marketing planning is an estimate of the firm's revenue for a specified future time period.What is this referred to as?
A) a sales forecast
B) marketing research
C) a marketing audit
D) market growth/market share matrix

Question

Quizplus · Accepted Answer

A sales forecast is an estimate of anticipated revenue for a specific time period. It is a key component of marketing planning and helps guide decisions related to pricing, promotion, and product development. Marketing research involves gathering and analyzing data about consumer behavior and market trends, while a marketing audit assesses a company's overall marketing performance. The market growth/market share matrix is a strategic tool used to evaluate a company's position in a specific market.

A Basic Building Block of Marketing Planning Is an Estimate