What technique uses mail-in questionnaires, online feedback, telephone polls, and personal interviews with people representative of present and potential customers?
A) market tests
B) quantitative forecasting techniques
C) survey of buyer intentions
D) the Deming model

Question

Quizplus · Accepted Answer

The technique described is a survey of buyer intentions, which involves gathering information through various methods to gauge the opinions and preferences of present and potential customers. Market tests involve actual sales of a product and are typically more expensive and time-consuming. Quantitative forecasting techniques use statistical models to project future demand, but do not necessarily involve direct input from customers. The Deming model is a quality management technique and not directly related to customer research.

What Technique Uses Mail-In Questionnaires, Online Feedback, Telephone Polls, and Personal