Which of the following should NOT be utilized as short-run sales forecasting technique?
A) the survey of buyer intentions
B) the Delphi technique
C) the jury of executive opinion
D) the sales force composite

Question

Quizplus · Accepted Answer

The Delphi technique is a long-range forecasting technique that involves a panel of experts making predictions and adjusting their forecasts based on feedback from others on the panel. It is not typically used for short-term sales forecasting. The other options listed - survey of buyer intentions, jury of executive opinion, and sales force composite - are commonly used for short-term forecasting.

Which of the Following Should NOT Be Utilized as Short-Run