Which of the following is an advantage of using mail surveys when conducting market research?
A) Mail surveys take a short time from the point of view of the researcher.
B) Mail surveys may encourage more honest responses.
C) Mail survey respondents are not susceptible to biases.
D) Mail surveys have a higher response rate than personal interviews.

Question

Quizplus · Accepted Answer

Mail surveys may encourage more honest responses as respondents have more time to consider their answers and can maintain anonymity.

Which of the Following Is an Advantage of Using Mail