What is introducing a new product into a chosen area and then observing its degree of success is the marketing research technique known as?
A) laboratory experimentation
B) concept testing
C) test-marketing
D) observational marketing

Question

Quizplus · Accepted Answer

Test-marketing involves introducing a new product into a selected area or market and observing its degree of success. It allows companies to gauge customer acceptance and make necessary adjustments before launching products on a larger scale. Laboratory experimentation involves testing products in a controlled environment, while concept testing involves gathering feedback on product concepts before production. Observational marketing involves observing consumer behavior in real-time settings.

What Is Introducing a New Product into a Chosen Area