Which of the following describes the experimental method of marketing research?
A) It is the least expensive of all marketing research procedures.
B) Most marketing research experiments are conducted in the laboratory.
C) The researcher controls or manipulates a test group.
D) It is a nonscientific investigation compared to survey research.

Question

Quizplus · Accepted Answer

The experimental method of marketing research involves the researcher controlling or manipulating a test group in order to measure the effect of different variables on consumer behavior. This method is often conducted in a laboratory setting and can be more expensive than other research procedures. However, it is generally considered to be a more scientific approach to marketing research than surveys, as it allows for greater control of variables and more accurate measurement of cause-and-effect relationships.

Which of the Following Describes the Experimental Method of Marketing