Which of the following products is the LEAST likely to be subject to test-marketing prior to introduction?
A) a new brand of low-carb pasta
B) a new type of Internet service
C) a new type of debit card
D) a new car model

Question

Quizplus · Accepted Answer

A new car model is extremely expensive to produce and market, which makes test-marketing less viable. Car manufacturers conduct extensive research and development testing to ensure that the vehicle meets safety and regulatory requirements, making further test-marketing less necessary.

Which of the Following Products Is the LEAST Likely to Be