Carlos, CEO of Fresh Foods, wants a qualitative forecasting technique that is quick, inexpensive, and can be effectively used to forecast sales in the short run and for new product development.What method should he use?
A) the sales force composite
B) the survey of buyer intentions
C) the Delphi technique
D) the jury of executive opinion

Question

Quizplus · Accepted Answer

The jury of executive opinion is a qualitative forecasting method that is quick, inexpensive, and involves gathering insights from a group of executives, making it suitable for short-term sales forecasting and new product development.

Carlos, CEO of Fresh Foods, Wants a Qualitative Forecasting Technique